OftA: Cognitive Economics and the Functional Theory of Stress

The topic of cognitive economics is something I haven’t explicitly revisited in writing, though I think about it quite a bit, and have discussed aspects of it in recent talks. The idea of the attention economy is quite popular in the era of social media, as we watch various strategies for attracting, keeping, and directing attention change our society in real time. However, attention is only one of the resources that (economic) agents require to make decisions, and it is often focused on purely as a limit on passive consumption of information, rather than a limit on active processing of it.


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